Podcast Episode 22: Product Launch Formula

I n this episode of the Metals Conversations podcast Michael discusses different aspects of product development, product launch, and post-launch and how materials engineering will improve product success. This episode introduces the Product Launch Formula and is the first in a series of podcasts on the subject.

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About the author

Michael Pfeifer, Ph.D., P.E., is President of Industrial Metallurgists and a metallurgical engineering consultant with more than 30 years of experience in product design, manufacturing, failure analysis, and metallurgy training. He helps clients worldwide solve design and manufacturing problems and is the author of Materials Enabled Designs.

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