Innovating Metals

Metals engineering is overlooked by most companies

Opportunities to innovate are missed – potential competitive advantages gone forever!

Problems due to sub-optimum component designs are accepted as a fact of life – leaving millions of dollars on the table!

Stop treating metals as a commodity! Treat them as an opportunity.

Business case for transforming product design

How great would it be to do all these, with no risk:

  • Improve product performance and quality
  • Innovate better products
  • Reduce manufacturing cost

Metals engineering transforms product design

Working closely with design teams, I help engineer the metals in components to optimize designs to meet performance and reliability requirements at low cost. This is accomplished without significant investment.

Applying metals engineering to product design is not a new idea, but it is transformative. It enables better design, manufacturing, and supplier decisions that result in better products, lower costs, and fewer problems.

Leveraging well-established science

The science behind metals engineering is well-established, and applying it to your products will enable design innovations to help you:

  1. Reduce bill of material costs.
  2. Improve component manufacturability (and reduce costs)
  3. Solve product test failures and quality problems faster
  4. Minimize costs of poor supplier quality.

Why metals engineering is overlooked

A common perspective is that mechanical aspects of component design are more important than the metals in components. As a result, metals engineering is overlooked as a way to optimize component performance, reliability, and total cost.

The root cause of this is a knowledge gap, not ability. Many engineers have little knowledge of metallurgy fundamentals and how metals can be engineered for performance and cost.

You could be designing better, lower-cost products

Call or email today to learn how metals engineering can help you innovate better products and improve your bottom line.


About Mike Pfeifer, PhD, P.E.

I am a 25-year veteran metallurgical consultant, coach, and trainer for manufacturers. I am also a published author. Read more about how I work with clients at Also, our library of free articles will give you a sense of our approach and expertise.